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Day's Jewelers

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LocationSalem, New Hampshire, USA
Year2025-2026
Area150 m²

Production and installation were completed based on the supplied store concept.

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Project Story

From Vision to Reality

01

The Brief

Day's Jewelers in Salem required a comprehensive 150m² store renovation to modernize their retail space while honoring their long-standing reputation in the community. The challenge was to create a contemporary luxury experience without alienating loyal customers.

02

The Process

We conducted detailed site surveys and brand workshops before developing three concept directions. The selected design features an open floor plan with dedicated brand zones, custom LED-lit vitrines, and a private consultation suite. All fixtures were manufactured in our facility and installed during a phased renovation to minimize business disruption.

03

The Result

The renovated store saw a notable increase in foot traffic and average transaction value within the first quarter. Day's Jewelers praised the seamless process from concept through installation, highlighting the quality of craftsmanship in every detail.